Why WebMestro Search Engine Marketing & Optimization?
✓Your company better visible on the internet!
✓More converting visitors on your website or webshop!
✓More profit through online activities!
Companies often miss out a lot of money from online activities. They simply can sell a lot to online customers, but not always benefit from this opportunity. We believe that companies can find more customers online than "offline" via their physical store. Online there are more than 3 billion internet users while offline they are limited to the people who walk in to their store or office. For us, online sales is one of the most beautiful things. We enjoy helping companies find online customers.
Have you ever calculated how much you could earn more if you would also sell to online customers? What if your sales would increase by 10% annually? Online possibilities are limitless. We believe companies should not to limit themselves to offline customers. It is our passion to help companies find online customers. Through online sales you can only increase your profit. You have to realize that when you do not sell online yet, the counter is simply on zero.
Online sales may start with a website or webshop, but it should be noted that you are not there yet! An important next step for online sales is that potential customers go to your website or webshop! In internet marketing terms this means that you need to attract "converting visitors" to your website or webshop. Converting visitors are people who visit your website and are willing to buy your product or service. This means that it is not just a matter of “having a website” or “dumping random visitors” on your website. Rather is it a matter of getting “quality visitors" who are interested in your product or service and you can profit from.
How do you get potential customers to your website or webshop? You can make potential customers go to your website through Internet Marketing! Internet Marketing is the key to more online customers! Offline, Internet Marketing could be explained as guiding those who want to buy meat to your butcher shop. Or guiding those who need and want to pay for tailor services to your tailor shop. Or guiding those who want to buy bread to your bakery. Online we do the same thing. We guide those who want to buy your product or services to your website. Our system is simple, but perhaps for many still unknown.
Internet Marketing includes Search Engine Advertising (Google AdWords) or Search Engine Optimization (SEO). Both forms of Internet Marketing make your company better visible to potential customers on the internet. Adwords enables your website to appear in the paid section of Google search results while SEO enables your website to appear high in the natural section of search engines such as Google research results. Why is it so important to appear high in search engines results? Because 80% of internet users, more than 3 billion people, relies on search engines results when visiting websites. Of which 75% never looks on the second page of search results. This make it clear that you need to appear high in search engines to make potential customers go to your website or webshop. For more information about our services see our services.
SEO stands for Search Engine Optimization. SEO is the process of improving the visibility of your website to potential customers. SEO is a way of making adjustments to your website in a way it gets higher ranked and more frequently appeared in the “natural” section of search results displays such as Google. Adjustment can be made to the content, structure or technical part of your website. Our focus is on getting a top position in the natural section of search engine results that are relevant for you. We focus on attracting the “most converting visitors” to your website. This means that our purpose is to get your website high in search engine results where potential customers of your product or service look. In this way we aim get you “quality visitors" who are willing to buy your product or service.
AdWords is an online advertising service that is developed by Google. This online advertising service, also known as Search Engine Advertising (SEA) enables you to place advertising content in the “paid section” of Google displays. The paid section of Google displays are often at the top, bottom, or beside search results, depending on your preference. AdWords is considered as one of the most effective advertising methods. This is because it enables you to show your advertisement to those who have showed interest to your product or service only and pay after these have clicked on your advertisement. In addition, Adwords enables you to set your own budget to advertise. We are expert on how to use AdWords the most effective and efficient way possible. We give advice on how to attract the “most converting visitors” to your website. This means that our focus is on getting you “quality visitors" who are willing to buy your product or service.
Web Analytics is the measurement, collection, analysis and reporting of internet data with the purpose of understanding and optimizing web usage. Do you wish to know how many people visit your website? Do you wish to know who are your visitors and how is their behaviour? Do you wish to know how long visitors stay on your website and which content they read? Or do you wish to know how many visitors purchased your products and which products? Web Analytics gives you insight in your visitors behaviour. Getting insight in to your web traffic is important because it can indicate how you can make your website more effective.
Email Marketing is the process of directly messaging a group of people using email. Do you wish to advertise your product or service and acquire new customers? Or do you want to stay connected and build a long term relationship with existing customers to have them repeat business? Whatever purpose your have and message you want to communicate to customers, we have to tools to manage your communications in an easy and approachable way. We suggest MailChimp to send better emails, which we can integrate to you website. Visitors can easily subscribe to your newsletter. You get insight about your subscribers and keep your contacts in one place with subscriber profiles. MailChimp helps you send automated emails based on customer behavior and preferences.
Social Media Marketing is the process of increasing the popularity of your business or yourself through social networking sites. Research has made it clear that as of January 2014, more than 74% of online adults use social networking sites of which the majority uses Facebook. This indicates that social networking sites such as Facebook represent a huge opportunity for businesses to grab the attention of many customers while simultaneously building a brand image. Our efforts are focused on creating content that attracts attention and encourages readers to share it across their social networks.
Professional website needed? Online sales starts with a professional website. A website or webshop is the online face of your company, and often the first contact potential customers have with your company. This means that potential and existing customers judge your company based on your website. For a good impression, it is essential that you give a professional impression. You are a professional organization, why should you not have a professional website? With a few clicks, potential or current customers can compare your website with the ones of your competitors. We think it is a shame when companies are not being taken seriously, because of their website. Customers rely on websites that leaves the best impression, which is a professional impression. We are at your service to develop a beautiful website or webshop, which can also quickly be accessed by search engines.